Baby Wipes Market Size, Restraints, Portfolio, and Forecast 2030
Baby Wipes Market Research Future
Insights
The global baby wipes market is expected
to register a CAGR of ~ 5.10% from 2022 to 2030 and hold a value of over ~USD
7.29 billion by 2030.
The primary drivers of the baby
wipes market size globally are an increase in consumer spending on baby
care goods and an increase in the per capita income of the working population
of women. The National Retail Federation of the United States reported in 2018
that 80% of millennials with children are in their 30s and prefer to spend on
high-quality baby products, which has resulted in an increase in consumer
spending on baby care products and the adoption of high-quality baby care
products. The sensitive skin of the newborn, particularly around the diaper
area, worries millennial parents. Because of the accompanying advantages, such
as improved absorbent fabrics that aid in cleansing and eliminating bacteria on
the baby's skin and a decreased chance of infection and skin irritation, they
prefer using baby wipes to prevent rashes. Due to the global pandemic's
widespread effects, parents now prefer to keep various childcare products in
their homes. The sales of baby wipes will probably increase as a result of
this. Work-from-home options also enable working women to better care for their
children by allowing them to spend the necessary time with them. Such
flexibility has been greatly facilitated over time by the remote working style.
Key Players
Some baby wipes key market players are
Pigeon Corporation; Johnson & Johnson; Babisil Products Ltd.; The Himalaya
Drug Company; Cotton Babies, Inc.; Hengan International Group Company Ltd.;
Farlin Corporation; Kimberly-Clark Corporation; Procter & Gamble Co.;
Unicharm Corporation.
Market Segmentation
The global baby
wipes market overview has been segmented into product and distribution
channels.
Based on product type, the market has been
segmented into dry and wet wipes. The dry wipes segment accounted for the
largest share of the market in 2021. This is a result of the dry wipes' several
uses, including during feeding, body cleansing, and diaper changes, where they
prevent diaper rash. Dry wipes are a multipurpose product since they may be
used as tissues, paper towels, and toilet paper. On the other hand, the wet
wipes segment was the fastest-growing segment during the forecast period. These
products frequently clean a baby's bottom when wearing diapers. Additionally,
it is anticipated that the lack of time caused by modern parents' busy daily
schedules will promote segment growth. Businesses have been open to modifying
consumers' preferences for wet wipes and introducing a product line in this market.
Based on distribution channels, the market
has been segmented into hypermarkets & supermarkets, pharmacy & drug
stores, e-commerce, and others. Hypermarkets & supermarkets accounted for
the baby wipes market's largest revenue share in 2021. Supermarkets and
hypermarkets provide an entire section to advertise a childcare facility.
According to TABS Analytics' report on baby products, it is estimated that
parents of young children account for 42% of buyers but 80% of sales volume.
These products are typically purchased from hypermarkets and supermarkets, drug
stores, and pharmacies where customers are informed of and guaranteed to
purchase a suitable item. E-commerce was the fastest-growing segment. According
to the TABS analytics study report, the sale of baby products online increased
by 20% in 2017. This demonstrates millennial parents' propensity to purchase
baby care products online and is, therefore, a driving element for the
e-commerce distribution channel.
Regional Analysis
North America dominated the market for baby
wipes in 2021. Macrotrends.com reports that American women in the 35–44 age
bracket continue to enter labor and take on more responsibility in their
careers to build a solid financial foundation on which to spend money on
high-quality baby supplies. The demand for baby wipes in the local market is
anticipated to increase.
Asia Pacific is expected to register
lucrative growth in the market for baby wipes. Modern parenting's health
concerns are being addressed proactively in baby care. Baby wipes have become
popular, driven by financially independent, educated, and tech-savvy millennial
women. Additionally, expanding e-commerce merchants and growing availability,
accessibility, and inexpensive pricing have helped brands and marketers increase
penetration and provide new product additions and varieties.
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