Athleisure Market Competitors, Growth Opportunities, and Forecast 2030
Athleisure Market Overview
The global athleisure market is
projected to attain a size of approximately USD 8,33,199.16 million by the end
of 2030. The report further predicts that the market will pose a healthy CAGR
of over 10.33 % during the review timeframe.
Athleisure is athletic apparel, which is worn
in non-athletic settings. It has become an "athletic-look" fashion
trend no longer limited to training. The apparel is versatile, casual,
colorful, trendy, and comfortable. The global athleisure
market has experienced a major spike in growth in recent years. The high
demand from millennials is driving the market's growth, increasing number of
working women, growing fitness-conscious Population, and product innovation
with the growth of the apparel industry. On the other hand, the growth of the
athleisure market is likely to be restricted by the factors such as stiff
competition among the players, the prevalence of the unorganized sector, and
rapidly changing consumer trends.
Competitive Analysis
The global athleisure market has an
intensely competitive landscape. With people across the globe gaining awareness
regarding health and fitness, the market has witnessed growth in the number of
new entrants in recent years. The players in the market are making heavy
investments to launch new and trendy products to meet the growing market
demand. The list of leading athleisure key market players includes Adidas AG
(Germany), Nike, Inc. (US), Hennes & Mauritz AB (Sweden), lululemon
Athletica (Canada), Under Armour, Inc. (the US), Puma SE (Germany), Isaora
(US), Ten Thousand, Inc. (US), Eysom (US), Outdoor Voices (US), and several
others.
Segment Analysis
The global athleisure market overview has
been fragmented into several segments based on product type, end-user,
distribution channel, and region.
Based on product type, the global market
for athleisure is split into yoga pants, sports jackets, sneakers, leggings,
tights, and jeggings; sports bras; shorts; and hoodies and sweatshirts.
The global athleisure market is split into
unisex, women, and men based on end-user.
The athleisure market is bifurcated into
non-store-based and store-based based on the distribution channel.
Regional Analysis
As per the research report by MRFR, the
global athleisure market is studied across five major regions, including North
America, South America, Asia-Pacific, Europe, and the Middle East and Africa.
The athleisure
market in North American region led the global market in 2022 with the
largest market share of over 34.89% and a market size of over USD 134.75
billion. The report predicts that the regional market will exhibit a healthy
growth rate of over 9.87% during the review timeframe. The regional market's
growth is attributed to the growing participation in numerous sports events,
the increasing need to appear fit, and rising health consciousness. The MRFR
report suggests that the region has witnessed 2.85% growth from 2019 to 2018.
The European region secured the second
position in the global athleisure market size in 2022, with a market size of
over USD 113.63 billion. As per the MRFR reports, the regional market will
exhibit a healthy CAGR of over 10.40% during the review timeframe.
The Asia-Pacific region will likely exhibit
the highest growth of over 10.95% during the forecasted era. The growth of the
market is attributed to numerous factors such as the rising per capita
disposable incomes, rapid urbanization in the emerging economies, growing
millennial Population, and increasing consciousness among the consumers
regarding fitness.
Recent Developments
• February
2021 – Nike, Inc. has announced the acquisition of a New York-based leading
data integration platform startup, Datalogue. The transaction will allow Nike
to carry out its consumer-led digital transformation.
• August
2021 - Levi's has announced its plans to enter the athleisure market by
acquiring a leading brand in the field, Beyond Yoga. The financial terms of the
deal haven't been disclosed yet. Levi's believes that post-Covid-19, it is a
lucrative market to expand. Levi's said in a press release that Beyond Yoga
would function as a standalone division and possibly provide over USD100m (£72m)
to the company's total revenue in the fiscal year 2022.
NOTE: Our Team of Researchers are
Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
Market and Industries. Cordially get in Touch for More Details.
Contact us:
Market Research Future (part of
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New York 10013, United States of America
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