Electric Toothbrush Market Overview: Analysis of Top Companies by Regional Statistics, Forecast 2030
Electric Toothbrush Market Outlook
The global electric toothbrush market is
expected to touch a towering valuation of USD 7,519.6 Mn by exhibiting 8.24%
CAGR from 2022 to 2030 (forecast period). Its
benefits over conventional brushes are likely to drive the market growth.
Integration of pressure sensors and a timer can culminate in high sales of
electric brushes.
Electric
toothbrushes are toothbrushes that oscillate back and forth in a zigzag pattern
to clean teeth. Sales of electric toothbrushes are primarily driven by
customers' growing health concerns and understanding of oral hygiene. Market
Research Future's (MRFR) study on the global electric toothbrush market
overview by analyses on trends and prospects with a focus on regional and
national levels.
Efforts by reputed organizations such as
the American Dental Association (ADA) for creating awareness of oral hygiene
among children are anticipated to boost market growth. High prevalence of oral
diseases such as tooth decay which affects children and adults due to
consumption of sugar and other products can bode well for the market. Migration
to urban areas and changes in lifestyles can evoke the demand for electric
toothbrushes.
The large healthcare budget, rising share
of the middle-class, and high expendable income levels of the population are
other factors which can bolster the demand in the global electric toothbrush
market. Clinical trials outlining the efficacy and performance of brushes are
deemed to spur the market demand.
Competitive Outlook
Panasonic Corporation, Koninklijke Philips
N.V., Lion Corporation, OMRON Corporation, Pursonic, LLC, Smilex, The Procter
& Gamble Company, Kolibree SAS, Colgate-Palmolive Company, Wellness Oral
Care, Foreo AB, and Conair Corporation are some of the notable electric
toothbrush manufacturers. Development of novel products, collaborations, and
partnerships are main strategies of these players.
Segmentation Analysis
The global electric
toothbrush market overview is segmented by type and end-user.
By type, it is segmented into rechargeable
and battery-powered devices. The rechargeable segment is expected to reach a
value of $4,526.8 million by 2024. These brushes are equipped with a nearly
180-degree rotation and can be plugged into an electric socket for
self-recharging. On the other hand, the battery segment can exhibit a
respectable CAGR during the forecast period.
By end-user, it is segmented into adults
and children. The adults segment accounted for the lion’s share of the global
electric toothbrush market in 2018. This can be attributed to the changing
lifestyles of adults and their eating patterns, which evoke the need for
electric toothbrushes. The children's segment, on the flip side, is deemed to
accrue a significant portion of market revenue due to a plethora of options for
kids. Ergonomically designed brushes with the capability of reaching unreachable
recesses of the mouth can be a likely factor driving segment growth.
Regional Analysis
Europe, the Middle East and Africa (MEA),
North America, Asia Pacific (APAC), and South America are regions covered in
the electric toothbrush market report.
Europe has captured close to 40.51% of the
market in 2018, with Germany expected to contribute the most to the region in
the coming years.
The APAC region is expected to display an
8.12% CAGR in electric
toothbrush market size during the forecast period, owing to rising consumer
disposable income levels and increased awareness of dental hygiene.
North America can reach a value of USD
2,215.9 million by 2024. This can be attributed to the high disposable income
levels of consumers, the variety of electric toothbrushes, and various
government initiatives encouraging their daily use.
Industry News
Huami and Oclean are expected to
collaborate for launching a new electric toothbrush with a touchscreen
attached. The products launched by Oclean needed to be paired with a smartphone
application for consumers. Alerts and notifications reminded customers of
brushing times, cleaning scores, and battery life.
Startups are also entering the market
landscape for creating a one-stop health solution for consumers. Quip, a U.S.
company, is a direct-to-consumer oral health service which sells electric
toothbrushes at reasonable prices and accompanied by instructions and lecture
to enhance your brushing experience.
Contact us:
Market Research Future (part of Wantstats Research and Media Private
Limited),
99 Hudson Street,5Th Floor, New York, New York 10013, United States
of America
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